Founder and CEO, Tictrac
Am I Normal? Lifestyle design through numbers
New technologies enable us to monitor our performance with the goal of improving ourselves: calories in and out; steps per day; sleep monitors, heart monitors, automatic health monitors ... Is this the ultimate narcissism, or could it instead liberate us and lead us to a more fearless life?
Martin founded Tictrac, a personal insight platform that combines different types of data to let users track and discover how different aspects of their lives affect each other. Martin was a Partner at Essence, a leading Digital agency working with clients like Google, eBay and Expedia. He is regularly published and quoted in digital industry trade publications.
Prior to Essence, Martin was a Founding Partner of Bloom Consulting, a strategy and innovations consultancy, where he developed major brand and product innovation initiatives for clients across Europe. Martin has directly advised Prime Ministers and other government officials on communications strategy, and worked to help expand product categories for companies including Telefonica, Diageo and Coca-Cola.